50 Cent and Pitbull will be showing off their caring side when they co-headline a new breast cancer benefit concert in Florida next month (Oct10).
The rappers will join Asher Roth, Ray J, Nelly and Flo Rida, among others at the third annual Think Pink Rocks Concert on 9 October.
The mini-festival will benefit the Memorial Sloan-Kettering Cancer Center in New York City, the Boca Raton Community Hospital Women's Center for Breast Care, and other breast cancer research charities.
Think Pink Rocks was founded by mum-of-two Stephanie Robin, who was diagnosed with breast cancer in 2004 and underwent a double mastectomy, a total hysterectomy and months of chemotherapy.
The cancer returned to her lungs and she is currently in stage 4 of the disease, but is receiving monthly treatment at Memorial Sloan-Kettering and the tumours have decreased in size by 90 per cent.